The Bowl Game, which is owned by ESPN Events, a subsidiary of ESPN, is the beneficiary of one of the best resort locations in the nation and is able to showcase St. Petersburg, its award-winning beaches, beautiful Tampa Bay, and a tropical climate annually to thousands of college football fans in person and many more fans watching the game live on ESPN in the U.S. and beyond.
“We’re excited to have this new partnership with Bad Boy Mowers,” said Brett Dulaney, Executive Director of the Bad Boy Mowers Gasparilla Bowl. “The Bad Boy Mowers leadership team was terrific to work with in arranging this agreement and we look forward to a long and mutually beneficial arrangement.
“The whole Bad Boy Mower team is excited to take the field as title sponsor of the Gasparilla Bowl,” said Lennie Foree, Director of Marketing for Bad Boy Mowers. “We’ve been so impressed by the entire organization and their mission to deliver what we believe will be an exciting bowl for college football fans across the country. And it’s a great opportunity to introduce so many more folks to our mowers and Bad Boy Country.”
Established in 2008, the Bowl forged relationships with the Big East Conference and the Sunbelt but have attracted SEC schools with last year’s teams featuring Mississippi State University and Miami of Ohio. The game is played at Tropicana Field, a domed stadium that is also the home to Major League Baseball’s Tampa Bay Rays.
In addition to announcing a new title sponsor today, the bowl game revealed a new re-branding. The bowl now sports the Gasparilla name and a new color scheme.
“For many months our bowl staff, board members and creative team have been discussing a way to better brand our game as a regional event for the entire Tampa Bay community being able to incorporate the Gasparilla name we feel is a great way to accomplish this,” added Dulaney.
Tickets will go on sale later this year. To inquire on group tickets and suite packages, please call the bowl office at 727-290-9865.
Bad Boy Mowers, located in the heart of the Ozark Mountains, in Batesville, Arkansas, has built its reputation on delivering a better zero-turn mower for a better value, and is currently celebrating its fifteenth year of business. Bad Boy’s reputation for reliability, power and durability has been built in to every mower made from the very beginning. Delivering more innovation, from the patented Swing-Away™ design, EZ-Ride™ and Armor-Tek 5 Deck™ advantages, and coupled with its legendary build strength, every Bad Boy Mower is designed to be easy to operate, easy to maintain and last for years with its ruggedness, power and reliability. Bad Boy Mowers is sold through a nationwide dealer network (www.badboymowers.com).
The sponsorship deal was brokered by Denver-based Impression Sports & Entertainment. It will mark the first of several strategic partnerships Bad Boy Mowers will execute in 2017. (www.impressionsports.com). Impression Sports & Entertainment specializes in providing its clients with full service sponsorship sales representation and sponsorship consulting services.
Regarded as one of the top sponsorship sales representation firms in North America, the company is most often engaged to sell high-profile sponsorship platforms including venue naming rights, title sponsorships and other major sponsorship platforms.
Based in Denver, Colorado, Impression’s recent sales credentials include securing the naming rights to the Orlando Citrus Bowl (Camping World Stadium), securing the title sponsorship for the Orlando Kickoff (Camping World Kickoff), securing new official partners for SeaWorld Parks & Entertainment, securing 10-year naming rights agreements in Greenville (Bon Secours Wellness Arena) and Indianapolis (Indiana Farmers Insurance Coliseum), securing the primary jersey sponsorship for the Colorado Rapids (Transamerica), a leaguewide partnership for the ECHL (Geico) and title sponsorships for the Cactus Bowl (Motel 6), the Independence Bowl (Camping World), the Bahamas Bowl (Popeyes), and the Tangerine Bowl (Russell Athletic & Camping World).