We built our first mower in 2002, and showed it off at the Lawn and Garden Expo in Louisville, Kentucky. Winning the Product of the Year award and signing up dealers, three years later in 2005, we produced our first catalog. Every year since, we’ve told our story, introduced our latest mowers and announced new innovations. This year, we take a look back at our past — with a clear focus on the future.
Turns out it was a great place to start. The name came early when a test driver jumped off and exclaimed, ‘That’s a real Bad Boy!’ Because we packed our mower with power, strength and speed, ‘Mow with an Attitude’ became our mission and marketing slogan.
We knew we were on to something because competitors would freely offer the advice that we couldn’t keep ‘over-building them’ like that and sell them ‘for that low of a price.’ Of course, we just didn’t think there was anything wrong with building a mower that outlasted everything else out there and our customers sure didn’t seem to mind saving a bit of money along the way.
What started with 20 employees has grown to more than 700. Shown above, it’s still the hub of an operation that spans 105 acres and almost a million sq. ft. of facilities. We certainly had our setbacks in the earliest years. Discovering that our early out-sourced powder coat paint was applied without UV protection, our infamous ‘pink ladies’ (or Bad Girls) started appearing at our dealer lots. It gave us the early opportunity to learn two valuable lessons: always do right by our customers and do absolutely everything possible in-house to control quality.
We’ve always built our mowers “like they used to,” with a build standard that’s anything but disposable quality. From the very beginning, we’ve been building on the premise that a Bad Boy may be the last mower you ever need to own.
But it’s been on the strength of our people that we’ve grown as far and fast as we have. The very people that built our first mower are still here to help make sure that every mower that follows is a Bad Boy through and through.
We continue to prove that good old-fashioned manufacturing is alive, well and growing—right in the heart of America. Our continuing promise to never, ever stop innovating has been at the very heart of our company since the very beginning. Our patented Swing-Away® design and EZ-Ride® System sets the standard for accessibility, comfort and cut quality. With history as our guide, the best is well ahead of us.
We just started hitting our stride! With a complete mower line-up, and our first catalog, we hit the turf running.
The ZT was introduced as our first home owner quality mower and has become our biggest hit, year-in and year-out.
Just five short years in and we’re growing faster than we can meet demand.
Saw our growth multiply rapidly. We added over 300,000 sq. ft. and over 45 acres, more than doubling our manufacturing footprint.
2009 showcased our huge growth, our expanding product lineup and our facilities to match.
We put the industry on it’s ear, introducing the MZ, and bringing commercial-grade build construction to the residential zero-turn market for under $3,000.
We introduced the Outlaw for the first time and it became an instant classic addition to the Bad Boy Mower line up.
The ArmorTek5 deck was introduced, setting a new standard for cut quality and deck durability.
We began our push into social media marketing, registering 6,500 likes to our Facebook page. Today, there are over 80,000!
The strength of Bad Boy comes from within. It’s a reflection of who we are, with the determination to build the best mower on the planet.
The Outlaw line-up was completely upgraded with new innovations from top to bottom.
We launched the revolutionary Maverick and created a whole new yardstick for comfort, cut and value.