Who We Are
A Classic American Success Story
Ground Breaking Mowers, Ground Breaking Success
From a modest 26,000 sq.ft. to more than a million, across 105 acres in a little more than 15 years is a pretty good indicator of our rise as the fastest growing zero-turn mower manufacturer on the planet.
And we’re just getting started.
By breaking ground on additional acres — for our largest building expansion to date — we’re already preparing for the next generation of innovative zero-turn mowers, accessories and options. As proud as we are of the numbers that are quickly adding up due to this success, we won’t forget that only one number matters, and it’s our commitment to keep you, our customer, number one.
We start with better engineers dedicated to innovating a better cut. They work with our product development team, consisting of leaders across every department, to continually improve and deliver new products and features to market.
Brute force technology is deployed factory-wide to bring efficiencies and cost reduction to our build process. Re-investment in our company has been owner-driven from the very beginning and much of our equipment is the first to make its way into production—anywhere.
Newer and faster equipment is added every step of the way. Our newest automated marvel is the latest in robotic-controlled benders. It bends each deck precisely before moving it along to our battery of sophisticated robot welders.
Keeping up with the demand for our mowers requires continual upgrades to our manufacturing capabilities. Nowhere is that more noticable than our lineup of non-stop robotic welders. The investment in these welders started very early as we grew — and continue to grow with us today.
It Takes Brains And Brawn To Build A Mower This Ruggedly Efficient
By relentlessly and methodically driving out inefficiencies in our mowers and the process we’ve developed to build them, we’re the smart choice from the very beginning. Every mower we build starts with an order from your dealer. Once entered, a whole chain of events begin to take place, beginning with the serial number attached to a frame. From there, the mower is scanned and t racked completely through our internally created computer systems.
Any components for assembly are prepared and stocked accordingly as the mower moves down our assembly lines. Our integrated companion shipping program is already slotting a spot on one of our custom shipping trailers, adjusting the lines in order to stock full trailer loads faster. Everyone from fabrication and welding to assembly and inspection has a say-so in the process of designing and building our mowers. So while our mowers may be rugged, simple to operate and maintain, there’s plenty of home grown smarts that go into making them that way.
Our orange is twice as popular. We maintain two of the most sophisticated powder-coat lines in ANY industry. These systems fuse our orange color right into the steel, for durable, long-lasting protection. These systems run virtually day and night to keep up with demand.
In under a minute, a new Bad Boy Mower drives off the line. To keep up with the pace of demand, each mower is tracked during the build stage with our proprietary software (developed in-house). Parts and components are automatically ordered and re-stocked to prevent delays in assembly.
We Give It A Spin First For Quality
A 112-Point factory inspection is the first stop for a Bad Boy Mower before it leaves our plant, and before we’ll ever let it cut your grass. We build the best quality mower in the industry and nobody is tougher on maintaining that claim than the more than 700 employees dedicated to building the very best zero-turn mower you can buy.
We don’t even leave the shipping up to others. With a fleet of specially equipped tractor trailer rigs, our mowers arrive direct to our dealers completely assembled, factory inspected and ready to mow. It’s the final step in assuring delivery to you on our promise of producing a better mower for a better value.
Technology equals savings even in our parts and shipping departments. Our parts deliveries are optimized for savings with our sophisticated CubiScan System. It measures and weighs the exact dimensions of the boxes to increase time savings and shipping accuracy.
Touch and go mower shipping is at our fingertips. Our integrated software, developed in-house, automatically loads our trailers for the most efficient delivery routes for our drivers. This software has saved us millions in fuel costs over the last few years, and gets your mower to you faster.
Inspiration Drawn From Innovation Experience
We’ve re-designed our Outlaw Class of professional-grade zero-turn mowers literally from the turf up. And while they may not look anything like their predecessors, you can be sure they’re built on the reputation of our legendary history of building the strongest, most powerful, most comfortable and best performing mowers on the planet. As much as we’ve improved every nook and cranny of these mowers, the only thing that remains completely unchanged is their incredible long-lasting value-to-performance ratio.
From concept to creation, we’ve set out — as we always do — to build the very best zero-turn mower available. We’re confident these new Outlaw models will exceed your every expectation. Because that was our goal right from the drawing board.Learn About Our Mower Features