PBR's Cowboys For A Cause benefiting Military Charities including Operation Homefront

Bad Boy Mowers Team comes out on top of PBR’s “Cowboys For A Cause” held on the USS Lexington

In November, the professional bull riding ecosystem was on a high after handing out a gold buckle and $1 million check at a triumphant PBR World Finals at AT&T Stadium in Arlington, Texas.

The accomplishment of completing the 2020 season by crowning an extraordinary young champion, Jose Vitor Leme, in the NFL’s largest stadium in front of nearly 44,000 socially-distanced fans across four action-packed days during a pandemic was not lost on anyone who has lived or followed every twisting turn and unplanned detour to this improbable season.

What do you do for an encore?

A week later, PBR and its partners merely raised the stakes — going downstate to Corpus Christi to hold a spectacular exhibition team event atop of the famed USS Lexington Museum and launch its new charitable initiative “Cowboys for a Cause.”

Bringing 15 cowboys, serious bull power and 300 tons of dirt onto the 872-foot long launch deck atop the “Blue Ghost” was a way to thank fans and members of the military who put life and limb on the line so everyone in the Western sports industry can do what they love and support their families.

The special team tournament raised $250,000 for Operation Homefront and other military charities through support of league partners including Ford, Wrangler, Pendleton Whisky, Bad Boy Mowers and South Point Hotel & Casino.

For each qualified ride, Ford pledged $25,000 to its seven Proud to Honor charities, for a total of $200,000. Additionally, $25,000 was donated to Operation Homefront by Wrangler on behalf of the winning squad, Team Bad Boy Mowers, and $25,000 from Bad Boy Mowers to Operation Homefront.

Bad Boy Mowers at PBR's Cowboys for a Cause Bad Boy Mowers at PBR's Cowboys for a Cause Bad Boy Mowers at PBR's Cowboys for a Cause Bad Boy Mowers at PBR's Cowboys for a Cause
Bad Boy Mowers at PBR's Cowboys for a Cause
Bad Boy Mowers at PBR's Cowboys for a Cause

“PBR may have done incredible things... but none of it is possible without the sacrifice and service of our military”

An aircraft carrier event had long been on the bucket list of PBR Commissioner Sean Gleason, who has presided over bull riding spectacles in places like Huntington Beach in California and Times Square in Manhattan.

Memorable as they were, those events would pale in comparison to the sheer audacity of loading bulls onto the Blue Ghost’s still-functioning aircraft elevator to buck on the 872-foot flight deck of the carrier docked in Corpus Christi Bay for an audience of a few dozen VIP fans on the ship and millions watching on CBS television network.

Gleason, his team and PBR’s key partners wanted to put an exclamation point on what has already been a season of startling accomplishments for a league long been considered “niche.”

PBR had pioneered the return of live sports after the COVID-19 shutdown, was first to welcome fans into the arena with new safety protocols, created a new Monster Energy Team Challenge keeping the sport going during the summer, and would eventually implement its industry-leading safety protocols to hold 20 event weekends, 13 with fans in the stands.

“PBR may have done incredible things in leading sports back to competition during a very challenging year, but none of it is possible without the sacrifice and service of our military,” Gleason said.

“It felt appropriate to end the 2020 season on a note of gratitude and awe – on top of a U.S. aircraft carrier symbolizing the sacrifices of freedom while supporting military charities. I want to thank our partners who made this unforgettable event possible, our fans for sticking with us all year long, our cowboys and stock contractors for putting on a great show, and most of all, the heroic men and women selflessly serving our country so we can do what we love.”

With every ride helping military charities, who actually won the PBR US Air Force Reserve Cowboys for a Cause is nearly an afterthought.

Make no mistake, the bulls did their jobs and the riders on this grand stage stepped up their game as well.

The competition aboard the ship matched the magnitude of the event; there were eight qualified rides in 15 outs, including several 90-point rides.

Two teams went a perfect 3-for-3 as Team Bad Boy Mowers edged out Team Boot Barn 266.75-265.25.

Team Bad Boy Mowers takes the win at ‘Cowboys for a Cause’

Luciano De Castro (Guzolandia, Brazil) led the way for Team Bad Boy Mowers, putting up 90.5 points aboard Safety Meeting (Dakota Rodeo/Chad Berger/Clay Struve/Hruby/Kainz).

Tye Chandler (Celina, Texas) added 86.5 points on Black Cadillac (Gene Owen/David Perry) and captain Lucas Divino (Nova Crixas Goias, Brazil) then secured the win with a clutch 89.75 points on Soup in a Group (Dakota Rodeo/Chad Berger/Clay Struve/Wilks Ranch).

The 3,200-seat Pentagon is home to Sanford POWER Basketball Academy, Sanford POWER Volleyball Academy, the NBA G League’s Sioux Falls Skyforce, the Northern Sun Intercollegiate Conference Women’s and Men’s Basketball tournaments and the South Dakota High School Basketball Hall of Fame. For more information, visit sanfordpentagon.com.

Team Bad Boy Mowers takes the win  at ‘Cowboys for a Cause’

Team Boot Barn finished in second place by less than two points. The squad started the event off with Cody Teel (College Station, Texas) earning 87.25 points on Hell On The Red (Jane Clark/Gene Owen), added 87.25 points from Keyshawn Whitehorse (McCracken Springs, Utah) on Stretch (Dakota Rodeo/Chad Berger/Clay Struve/Heald Pro Bulls), and finished with PBR newcomer Chase Dougherty (Canby, Oregon) going a big 90.75 points on Lil 2 Train (Jane Clark/Gene Owen) for the top ride of the afternoon.

Team Wrangler finished third in the event, with Mauricio Gulla Moreira (Gaviao Peixoto, Brazil) turning in an 89.75-point ride on Concealed Carry (Gene Owen/Jerry Rush).

Dener Barbosa (Paulo De Faria, Brazil) tallied the lone ride for Team South Point, besting Bad Decisions (TNT Bucking Bulls/Hart Cattle Co.) for 89.75 points.

“We will never, ever forget this – it was indescribably cool”

Watching bull riding in such a powerful, majestic venue left everyone, including approximately 60 fans who had purchased VIP packages, awestruck.

“We will never, ever forget this – it was indescribably cool,” said PBR fan Evelyn Robinson, who with her sister Cynthia has been to dozens of PBR events. “Seeing bull riding on the flight deck was amazing. The bulls came out with guns firing on the carrier, and there were some really good rides.”

Robinson spoke with PBR.com from Corpus Christi on Sunday afternoon as the sisters from California sat and gazed at the aircraft carrier, which had been nearly sunk four times during World War II and kept coming back, leading Japanese propagandists to dub her “The Blue Ghost.”

They had extended their trip for another tour of the legendary carrier.

“There really are no words for what we experienced,” she said. “This is one for the books. I’m not sure how PBR will ever top this.”

There’s one thing about Sean Gleason and his PBR team of staffers and partners.

They love a dare.

Learn more about PBR and “Cowboys for a Cause”, and visit Operation Homefront to learn more about their mission of helping military families.

Team Bad Boy Mowers takes the win  at ‘Cowboys for a Cause’ Team Bad Boy Mowers takes the win  at ‘Cowboys for a Cause’